Friday, October 29, 2010
Sunday, October 17, 2010
Sunday, October 3, 2010
Sunday, September 19, 2010
Saturday, September 11, 2010
Guerrilla Takeover: Activists Replace Ads with Art
I thought I'd share this link on Weburbanist.com since I come from a city where the effects of privatization of public spaces is something being heavily discussed nowadays. This however is not in Dubai, but in Toronto.
Billboards and public installation advertising is now further being perceived as cheesy, invasive and bombarding. This negative direction is leading a lot of agencies to look into alternatives especially in guerilla marketing. Hype causes inquiry and therefore the market members feel like they 'sought' the product versus being slapped with products and services all day, on their way to work or leisure, without asking for it.
This article basically shows how a guerilla reaction from artists caused a cover up of ad space with art. The reason generally being the same as the effect I discussed:
“When you walk through the city and you know you have no control over that space, it’s like walking through a mall,” said ‘Posterchild’, a Torontoist.com contributor who was involved with the project. “It’s more about feeling at home. And it’s impossible for me to feel at home in my city if I don’t feel I’m a part of it.”
This poses an interesting outlook at the future of advertising as a whole, and as designers in any field that relates to consumer markets.
Billboards and public installation advertising is now further being perceived as cheesy, invasive and bombarding. This negative direction is leading a lot of agencies to look into alternatives especially in guerilla marketing. Hype causes inquiry and therefore the market members feel like they 'sought' the product versus being slapped with products and services all day, on their way to work or leisure, without asking for it.
This article basically shows how a guerilla reaction from artists caused a cover up of ad space with art. The reason generally being the same as the effect I discussed:
“When you walk through the city and you know you have no control over that space, it’s like walking through a mall,” said ‘Posterchild’, a Torontoist.com contributor who was involved with the project. “It’s more about feeling at home. And it’s impossible for me to feel at home in my city if I don’t feel I’m a part of it.”
This poses an interesting outlook at the future of advertising as a whole, and as designers in any field that relates to consumer markets.
Thursday, September 2, 2010
Baby blog's first step.. or post
Granted this is a blog for a digital design course, I've always wanted to be that dedicated person that could commit herself to a blog with continuous entries of *quality*.. Not your standard tumblr-made that qualifies as a virtual coffee table book. This could be the crash course I was missing, so bring it on.
For a first post, it made egocentric sense to share a little bit about myself, and by that I mean my website which is the total package of my info + previous work samples. I'm putting this up for my current classmates who might be a little curious about each other (and myself), as well a shameless plug I can't go wrong with since it is design related.
http://www.lovechild-ink.com
My next posts will probably include a little more about my current research on Hell's Kitchen as a neighborhood and my process during the next few design phases.
For a first post, it made egocentric sense to share a little bit about myself, and by that I mean my website which is the total package of my info + previous work samples. I'm putting this up for my current classmates who might be a little curious about each other (and myself), as well a shameless plug I can't go wrong with since it is design related.
http://www.lovechild-ink.com
My next posts will probably include a little more about my current research on Hell's Kitchen as a neighborhood and my process during the next few design phases.
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